On this website, we talk about everything and anything related to Italy. We are very big on Italian culture, Italian art and Italian politics.
Now, with that said, please understand that starting an Italian blog is no walk in the park. It’s not easy by any stretch of the imagination.
You have to understand that Italy has a lot of fans. We’re not the only English language blog talking about Italy. There are many specialized blogs out there run by academics talking about everything from the Renaissance to Italian 1800s politics to modern Italian literature.
There is no shortage of people who have fallen head over heels in love with Italian culture. Italian people are not only beautiful, but they are also extremely creative, talented and smart. There are so many things to celebrate about Italy, Italian culture, and Italian people.
Now, with that said, you might be very motivated right now. You might be so pumped up that you jump in with both feet. I suggest that you relax. Take a few deep breaths and take a step back.
Why? Well, if you start blogging about anything and everything related to Italian culture, music, food, entertainment and everything else, guess what will happen? This is not rocket science. You can see this a mile away. In fact, you can see the handwriting on the wall. What will happen is you will fail.
Believe it or not, according to The New York Times, over 90% of blogs that have ever been put up on the internet, at some point in time fail. There’s really no other way to say it. Technically, they are no longer being updated, but you know and I know what that means.
People just gave up. Maybe they weren’t getting paid. Maybe things didn’t pan out according to their expectations. Maybe the passion ran out. Whatever the case may be, they are no longer updating their blogs. They are no longer as excited about Italian culture as before.
This really is a shame because it really all boils down to passion. You already know this. If you are running a marathon, your heart has to be into it, otherwise, you’re not going to make it to the 26th mile. That’s just not going to happen.
You have to be engaged. You have to have the feedback you need to keep going, day after day, week after week, month after month.
And unfortunately, if you post only text, or you post materials with low quality pictures, you’re not going to get engagement. People are not going to click through. People are not going to like it on Facebook. People are not going to talk about your posts. People are definitely not going to leave a comment.
This leads to a very depressing situation. You feel like you write one blog post after another, you get all excited about what you’re doing, but at the end of the day, nobody cares. Well, at least that’s what it looks like to you.
Well, you can get rid of that low engagement pattern, which eventually leads to you dropping your blogging project, by doing one simple thing. In fact, this activity is so simple that you probably will be slapping yourself silly for not thinking about it ahead of time. I am, of course, talking about using quality blog pictures.
You have to understand that when people share your content on platforms like Facebook and Twitter, people get to see a preview of the image associated with your blog post. If that image catches a lot of eyeballs or is very engaging at a deep level, your stuff will get shared.
That’s right. Even though it’s not the best written material on the planet, people will still share it. This is the secret. So you need to invest in the right pictures.
Thankfully, you don’t have to lose your home over this. It doesn’t have to be ridiculously expensive. How come? Very simple. You just need to go to Avopix and grab yourself a package of free pictures.
As long as they are thematically related to whatever story you’re working on or the content of your blog post, you are perfectly okay. In fact, the more unique your picture selection is, the more eyeballs you will get.
Now, you probably don’t need me to remind you why this is a good thing. The more eyeballs you get, the more engagement your content gets. The more engagement your content gets, the more pumped up you are. You are able to keep blogging. You are able to keep writing even though the money doesn’t come.
Eventually, when you develop such a love for your craft, the money will come. But until that point, it’s going to be a struggle. Make things easier on yourself by investing in the right free high quality blog pictures.